Field notes
Short pieces on event quality, reconciliation habits, and dictionary practice—drawn from assessments we run with product teams.
How late events distort weekly retention figures
When mobile clients buffer events overnight, Monday retention can look healthier than Friday’s cohort actually was. Here is how we isolate the lag.
Three checks before you blame the warehouse
Mismatched totals often begin at the emitter. These three field checks save days of warehouse archaeology.
Writing an event dictionary that survives a reorg
Ownership fields matter more than perfect naming. A short guide to dictionaries that stay useful when teams move.
Reconciling partner settlements with application event totals
Partner invoices and product dashboards diverge for ordinary reasons. Document the cut lines before the argument starts.
Sampling strategies for event payload reviews
You cannot read every payload. Here is how to sample without missing the failure modes that matter for report accuracy.